首頁瀏覽人次: 774,090 次 (Since 2010/07/14) 會員登入
聯盟單位  |  虛擬講堂  |  網路直播  |  其他演講  |  排行榜  |  留言板  |  知識擂台  |  回首頁
首頁 > 虛擬講堂 > The dark side of social networking sites: Interpretation the fake online reviews of network hatchet man through netnography analysis 快速搜尋演講 進階搜尋
  The dark side of social networking sites: Interpretation the fake online reviews of network hatchet man through netnography analysis 
★chrome瀏覽器無法播放Silverlight解決辦法
0:00 / 0:00

講者:亞東技術學院(行銷系) 王弈升, 賴怡君
日期:2019/09/26
性質:演講
類別:應用科學
語言:中文
長度:00:10:36
觀看:72
推薦:0
摘要:
This study not only provided new insights, but also filled the various gaps in the existing literature on this relatively unexplored topic...
This study not only provided new insights, but also filled the various gaps in the existing literature on this relatively unexplored topic. This study aimed to investigate the characteristics of the fake online reviews of network hatchet man (NHM) and the associated manipulation and operational tactics, as well as to establish insights regarding the manipulation tactics of NHMs in online forums. This study uses netnography, online interviews and the physical travel of researchers to the field for field participation and observations. The findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. There are two contributions from this study. First, a third stage was developed through the emergent design approach to increase the efficacy of offline and online interviews and observations. Second, the results of this study were utilized to establish insights regarding the operation patterns of NHMs in online forums. The theoretical model developed in this study can be used to provide useful explanations for the various manipulation tactics used by NHMs to create fake online reviews.

現在位置:演講摘要詳細內容
推薦  (0)
推薦至Plurk
提供:TANET台灣網際網路研討會-TANET2019

轉寄  

推薦者:
電子郵件地址: (如欲轉寄多人,請以 ; 分隔email)
留言給收件者:

回報問題  

問題說明:




103年度高屏溪流域疏濬工程...
講者:巫孟璇
觀看:431
【週日閱讀科學大師】Big ...
講者:徐遐生
觀看:1,235
蝦米?!機器人要來搶工作了嗎...
講者:洪哲倫
觀看:1,403
【週日閱讀科學大師】通往宇宙...
講者:吳俊輝
觀看:83
【週日閱讀科學大師】上太空也...
講者:黃居正
觀看:77

現在位置:學習公約